diff --git a/browser/app/profile/firefox.js b/browser/app/profile/firefox.js
index 82f3895bd64a..dc724af2e9e0 100644
--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1771,6 +1771,9 @@ pref("browser.newtabpage.activity-stream.discoverystream.region-spocs-config", "
 // List of regions that don't get the 7 row layout.
 pref("browser.newtabpage.activity-stream.discoverystream.region-basic-config", "");
 
+// Add parameters to Pocket feed URL.
+pref("browser.newtabpage.activity-stream.discoverystream.pocket-feed-parameters", "&enableRankingByRegion=1");
+
 // Allows Pocket story collections to be dismissed.
 pref("browser.newtabpage.activity-stream.discoverystream.isCollectionDismissible", true);
 pref("browser.newtabpage.activity-stream.discoverystream.personalization.enabled", true);
diff --git a/browser/components/newtab/lib/DiscoveryStreamFeed.sys.mjs b/browser/components/newtab/lib/DiscoveryStreamFeed.sys.mjs
index bff9f1e04eb1..e1f5dff6ce93 100644
--- a/browser/components/newtab/lib/DiscoveryStreamFeed.sys.mjs
+++ b/browser/components/newtab/lib/DiscoveryStreamFeed.sys.mjs
@@ -564,10 +564,17 @@ export class DiscoveryStreamFeed {
   }
 
   generateFeedUrl(isBff) {
+    // check for experiment parameters
+    const hasParameters = lazy.NimbusFeatures.pocketNewtab.getVariable(
+      "pocketFeedParameters"
+    );
+
     if (isBff) {
       return `https://${Services.prefs.getStringPref(
         "extensions.pocket.bffApi"
-      )}/desktop/v1/recommendations?locale=$locale&region=$region&count=30`;
+      )}/desktop/v1/recommendations?locale=$locale&region=$region&count=30${
+        hasParameters || ""
+      }`;
     }
     return FEED_URL;
   }
diff --git a/toolkit/components/nimbus/FeatureManifest.yaml b/toolkit/components/nimbus/FeatureManifest.yaml
index 5a0ec802a0ef..25fe5e3d3f17 100644
--- a/toolkit/components/nimbus/FeatureManifest.yaml
+++ b/toolkit/components/nimbus/FeatureManifest.yaml
@@ -958,6 +958,12 @@ pocketNewtab:
       type: boolean
       fallbackPref: >-
         browser.topsites.contile.sov.enabled
+    pocketFeedParameters:
+      type: string
+      fallbackPref: >-
+        browser.newtabpage.activity-stream.discoverystream.pocket-feed-parameters
+      description: >-
+        Add parameters to Pocket feed URL.
 
 saveToPocket:
   description: The save to Pocket feature